Repollo
On September 9, 2026, Apple unveiled the iPhone Duo, its first-ever foldable, priced at $2,499 — roughly $1,000 more than Samsung’s rival Galaxy Z Fold 8. Bloomberg and CNN hands-ons this week praised the hinge, ecosystem polish, and app scaling, but flagged the pricing gap as the story of the launch. Supporters argue Apple’s late entry is precisely what earns the premium: the Duo skipped six generations of Samsung’s early mistakes, delivers seamless iOS-on-a-fold from day one, and Apple has always charged for polish. Critics counter that arriving six years late while charging $1,000 more is peak Apple tax — Samsung’s Fold hardware is now mature and cheaper, and Apple is trading on brand rather than innovation.